Meet The Team

The team behind FitMyFoot is built of experts in biomechanics, software development, business, marketing, advertising, and more. We're honored to custom 3D-print each and every individual pair of insoles and sandals for you - our loyal customers. Thank you for trusting us along your journey to foot wellness. We're happy you're here.
Chris Jolley - Chief Executive Officer
Over the course of his 25-year career, Chris Jolley has managed multimillion-dollar PNLs and led all aspects of marketing, from branding to PR to customer acquisition, in the B2B and B2C spaces. Before joining FitMyFoot, Jolley owned and operated Plateau Partners, LLC, one of the leading digital media consulting firms. His client list included companies of all sizes, from Fortune 500s like Microsoft to smaller companies like Premera Blue Cross, as well as Arena Sports and their nationwide Lil’ Kickers child development program. Before starting Plateau Partners, he spent 15 years at Microsoft, developing and implementing cross-functional marketing plans for more than 30 product launches, including seven version 1.0 releases. He was instrumental in the growth of MSN Money, MSN Shopping and Windows Live services. Jolley is a seasoned communications professional and public speaker with experience presenting to external and internal stakeholders, including press, industry analysts, partners, consumers and internal stakeholders, including C-level executives.
Brian - Chief Operating Officer
An entrepreneur, tech business strategist , and 25-year Microsoft veteran. Riseland has led sales and marketing for commercial and consumer products, such as Windows, Dynamics, Azure and developer tools. He is founder of Laundry Genius, a household and commercial laundry service that will open its first location in Everett, WA early next year. He’s also a high-school basketball official for the Pacific Northwest Basketball Officials Association. Riseland’s specialty is building successful go-to-market strategies through business transformation at scale.
AnnMarie - Chief Marketing Officer
Thomas has nearly 20 years of experience leading high-tech marketing communications efforts. After beginning her career at PR agency Weber Shandwick, Thomas spent ten years at Microsoft in divisions such as Xbox, consumer software and Microsoft Advertising. Most recently, Thomas was VP of marketing for product incubation at ADP.
Colin - Director of Customization Technologies
A mechanical engineer with over 8 years of experience, Colin got his start designing custom machinery for the plastic extrusion industry. After a 5 year stint that immersed him in design and manufacturing principles, Lawson went to Germany for 16 months to add programming experience to his skill set. The ability to apply both of these skills led Colin to FitMyFoot in September 2014, where one of his main tasks has been to build the FitMyFoot “customization rig”. This proprietary parametric modelling software automates the customization step between scanning the customers foot and manufacturing the product. Being one of the first employee’s at FitMyFoot, Lawson has been able to contribute outside his mechanical engineering discipline as well, including designing manufacturing lines, automating 3D printing technology, sales, and business development. Colin’s current role is to lead all aspects of product customization as Director of Customization Technologies.
Ross - Chief Financial Officer
Seasoned accounting and operations professional with more than fifteen years of experience in finance and accounting, including more than ten at senior level in both private and public sectors providing leadership to organizations with complex business situations and challenges. Experienced working internationally, successfully managing international cross-functional teams, coordinating international projects and building corporate value. Extensive practical experience with US GAAP, International Financial Reporting Standards (IFRS) and European Union regulatory requirements, SEC reporting, industry specific statutory reporting, internal and external financial reporting and analysis, budgeting, internal controls design, implementation and monitoring as well as the development and implementation of operational best practices.
Jennifer - Biomechanics & Customer Experience Specialist
Studied biomedical engineering at the University of Guelph (a mix of mechanical and electrical engineering with a foundation of anatomy and physiology). Smith has worked at FitMyFoot (formerly Wiivv) for over 3 years in a range of roles. She is currently managing the customer experience team but also works with the biomechanics team, research and development team, software team, and the marketing team.
Crystal - Digital Marketing Manager
Graduated from the University of Arizona's College of Social and Behavioral Sciences with a B.A. in Information Science & eSociety (eCommerce) and a minor in Sociology. She's the social media coordinator, marketing manager, and email marketing strategist at FitMyFoot. Crystal has centered her career around information technology and eCommerce as a result of growing up during the information era, giving her an advantage in the digital marketing realm. She specializes in strategic audience targeting, data analysis, content publishing, as well as social media and email marketing.
Kailey - Digital Marketing Manager
Flohr graduated from the University of Washington with a B.A. in Communication, a Professional Sales Certificate from the Foster School of Business, as well as a Minor in Entrepreneurship. Flohr learned how to build and maintain business relationships, sell, manage, and lead through her experience at the University of Washington. She has a proven track record, high work ethic, and effective communication and collaboration skills. Knowledge and skills include marketing essentials, management, leadership, accounting essentials, advertising, and business development.
Ben - Creative Coordinator
Ben Lathwell is a professional videographer, photographer, and graphic designer with 10+ years of experience scripting, filming, editing, and presenting original visions. He is going into his senior year at Gonzaga University where he is studying marketing and entrepreneurship. His passion for creating memorable visual experiences commenced in high school, where he filmed for his school's various sports teams. Ben then brought his skills to Gonzaga, where he films for one of the best college basketball teams in the country. Extensive practice with cameras and editing systems gives him a leg up when producing quality content. Ben has been fortunate to be able to work with high-profile organizations such as Microsoft, Gonzaga University, ESPN, March Madness, Berkadia, and more.
Jonathan - Warehouse & Manufacturing Lead
Joined FitMyFoot in October 2020 to open our Phoenix, Arizona manufacturing facility. As a native of Phoenix, he was ready to welcome FitMyFoot to the sunshine (and heat!) and produce top quality custom insoles and sandals. Prior to joining FitMyFoot, Ojala spent a decade in the garment printing and manufacturing industry where he started as warehouse help rising to Production Manager, overseeing more than 100k units produced annually. During his off time, you can find him playing with his kids, cheering on Arizona sports teams (except the Wildcats, Go ASU!), and enjoying time by the pool.
KD - Business and Sports Development Manager
Doran joins the FitMyFoot team with over 15 years of sales and customer service experience. KD is responsible for managing, finding and building partnerships with new and current customers. A four-year collegiate tennis player with a sports journalism background, KD graduated from California State University, Fullerton with a degree in Communications. Once an entertainment writer at The Orange County Register, KD also lead top sales in the hospitality industry for many years.
Noelle - Business Development Manager
Noelle's love of the outdoors, hiking, and comfort made her the perfect addition to the FitMyFoot team in early Spring this year. With a degree in advertising and marketing from the University of Idaho, Noelle brings 20+ years of marketing and sales experience to the business development program at FitMyFoot. Noelle thrives in creative collaborations with her team members and has been described as an outgoing people-person who has established herself a networking extraordinaire. Noelle and her husband are "sun-chasers," living part-time in Seattle and Tucson. When she's not busy collab-ing or running a successful sales event, you'll find her cooking something tasty or building a ginormous charcuterie board.
Hadi - Backend Developer
Backend Developer and Dad of two from Vancouver with expertise in WebApp Development, Microservices and Cloud products. Lover of animals and everything DIY, always happy to solve problems and help his teammates.