Leonardo da Vinci called the human foot “a masterpiece of engineering and a work of art.” I agree with him, yet I’m the first to admit that I have, for the most part, neglected my feet. For years, they’ve taken abuse on the soccer field, basketball court, and other weekend warrior activities. Sure, I wash them, clip my toenails and get a pedicure every now and then with my daughter, but generally, I didn’t pay my feet much attention. And considering research shows that over the course of a day, our feet take a cumulative force of a couple hundred tons, foot wellness should be at the top of all our health and wellness checklists.
This is why I so deeply believe in what the team at Wiivv has built — biomechanically optimized technology that creates custom footwear for every unique foot. And this is why I jumped at the chance to take the position as CEO to lead the company’s transformation into FitMyFoot, the ultimate destination in foot wellness.
We’re not there yet, but we are on our way. Our obsession with foot wellness shows through in everything we do. We push the innovation envelope when it comes to custom insoles and footwear so our customers, including our team at FitMyFoot, can live pain-free, healthy, happy, more active lives. Our vision with FitMyFoot.com is to build a personalized web experience where our customers will go to get facts about their unique feet; access, interact with and share their 3D foot profiles; and get insights, tips, tricks, and other info about feet from our FitMyFoot experts.
If feet are indeed a work of art as Leo said, then FitMyFoot will be your dedicated art studio.